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Remember when Yeat's song "Rich Minion" was featured in the soundtrack to the movie Minions?
Full video – https://youtu.be/Xz-19uvx5cA
Music video director Cole Bennett was asked to direct and create a trailer for the new Minions movie, in which he had the perfect idea of using a song by Yeat, arguably the best rapper in the hip hop community underground, to help further promote the project. Yeat is known for his unique lingo and style that is a favorite among hip hop fans in the music industry.
By creating content around the Minion film and using clever social media and music marketing strategies, Yeat was able to grow his audience and not only help further promote the film to a young fan base, but also from a hip hop fan base of all ages. . The success of these music promotion ideas allowed Yeat to capture the attention of a demographic of young Minions fans, as well as parents who were taking their children to see this new film.
A creative music marketing plan can help rappers capture the attention of any fan base, even if it doesn't directly align with their brand. In the end, all it takes is one song.
If I were an emerging independent artist, I would look at various topics, brands, sports and more that interest me and try to create content based on them. This will help you create more music marketing ideas that can be a huge benefit in promoting your music!
To learn how some of the world's best rappers promote their music and how YOU can do the same, subscribe to @6thverse!
WATCH THIS – https://youtu.be/Xz-19uvx5cA
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