The brand you build is your customer's baby

They are overprotective and hyper sensitive to your work

This reason, more than any other, is why customers make so many changes.

To avoid endless changes… collaborate in a strategy workshop
– It involves the customer in your approach
– It gives them a voice
– And makes them feel emotionally attached to the outcome

This makes for
– A better final result
– More satisfied customers
– More references

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