The best way to win the holiday season is to ask your customers what they're giving as a gift instead of guessing!

But how can this be done in such a distant world of e-commerce?

Here is the answer.

I'm Isaac Hyman, and I help seven- to nine-figure brands unlock the true revenue potential of every customer on their list.

We go through our entire holiday strategy from Black Friday, Cyber Monday, Q4, and holiday strategy number three that will tell you what customers are giving as gifts is creating gift guides for your customers.

Creating gift guides allows you to create different emails that provide click-through points.

Every click that a customer makes, let's say they click on gifts for him, gifts for her, gifts for kids, gifts under $500, all of those data points allow you to create micro segments and then create cohorts, segments, and affinity groups for what they're gifting.

Therefore, if you know that customers give gifts to children, then you have a small, narrow segment where you can start marketing only children's toys or children's gifts to that segment.

It's the same for gifts for him, gifts for her, gifts below a certain price.

Creating gift guides allows you to have micro segmentation and listen to your customers.

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