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E-commerce platforms give you complete control over your branding, customer experience, and marketing strategies. They are ideal for businesses that want to create a strong and unique brand identity.
By choosing a marketplace, you benefit from the marketplace's existing customer base, reducing your need for significant marketing efforts. Ideal for sellers looking for a quick start with low upfront costs.
▫️If you want brand control and a unique customer experience, choose an e-commerce platform.
▫️If you prioritize reach and ease of access, a marketplace might be your best choice.
Want to know more? Visit
https://wezom.com/blog/e-commerce-vs-marketplace-opposing-views
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