Be passionate, fail spectacularly, and know the value you bring to others. Caryn Foster Durham talks about the perception you and others have of yourself, and she challenges young people to think about how to establish yourself the right way.

Caryn is a Type B wife, mother, and small business owner looking for inspiration and humor every day. She strives to make the world a little more creative, technologically savvy, informed and, of course, fun! Recognized repeatedly for her creative and strategic excellence as co-owner of Charles Ryan Associates (CRA), Caryn uses her love of market research, trend analysis, and consumer behavior to deliver strategies that help brands to develop and prosper. His work with brands includes Google, McDonald's, Virginia is for Lovers, Wellpoint/Anthem, Southeast Tourism Society, Richmond Region Tourism and the Virginia Craft Brewers Guild.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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