What is SWOT analysis and how to do it

What is SWOT analysis and how to do it

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What is SWOT analysis and how to do it
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#swotanalysis is a tactic used by businesses to identify their strengths and weaknesses as well as apparent opportunities and threats in the industry.

#SWOT means: strengths, weaknesses, opportunities, threats

The SWOT diagram generally contains four boxes.
Now, to carry out a SWOT analysis for your business, here are the key questions you need to ask yourself.
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Full video – https://www.youtube.com/watch?vZcWt3OuQrXQ
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1. Strengths
Answering the questions below can help you determine your strengths
What are you best known for?
How efficiently are you using resources?
How quickly do you deliver products?
Which of your products has been the most successful?
What resources are exclusive to you?
Are your investors satisfied?
What are your unique sales proportions?
Do you have a loyal customer base?
Are your income predictable?

2. Weaknesses
Some questions you can answer to accurately list your weaknesses.
What do your customers often complain about?
What financial resources are you lacking?
What human resource are you lacking?
Do you have enough technical expertise?
Are your products not innovative enough?
Are your expenses too high?

3. Opportunities
To identify opportunities, you can start by asking the following questions:
What are the current market trends that can increase your sales?
What new government policies and regulations can benefit you?
What upcoming events or festivals can you capitalize on?
What recent technological changes may prove beneficial?
What social and lifestyle changes can you capitalize on?

4. Threats
Asking the questions below can help you get started:
What are the obstacles you face in the market?
What do your competitors do better than you?
Does your industry offer easy entry for new competitors?
Will raw material and wage costs increase in the near future?
Will technological advancements have a negative impact on you?
What are the market trends that can become threats?
What social and lifestyle changes can harm you?

Benefits of SWOT Analysis
better understand your business
address weaknesses
deter the threat
capitalize on opportunities
take advantage of your strengths
develop business objectives and strategies to achieve them.

Our free competitive analysis kit to help you get started:
https://upmetrics.co/download/competitive-analysis-kit

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