Market research is the process of systematically collecting, analyzing and interpreting data and information about a market, including its consumers, competitors, industry trends and various factors that influence it. The primary objective of market research is to acquire information and knowledge that helps organizations make informed decisions, develop effective strategies, and identify opportunities or challenges within a market or business. specific sector. So What are the main functions of market research? How many steps are involved in the process and can we find concrete examples to illustrate these concepts? In this video, I will provide answers to these questions and explore the world of market research with you.

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