What is business model innovation?
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Innovation is traditionally associated with technology and products. Few have paid attention to business model innovation.
Even fewer people truly understand what business model innovation is. Professor Charles Baden-Fuller from Cass Business School and David Wong from the Big Innovation Center shed some light on the subject.
Even fewer people truly understand what business model innovation is. Professor Charles Baden-Fuller from Cass Business School and David Wong from the Big Innovation Center shed some light on the subject.
Do you want to know more about business models? Watch our other video, “Unpacking the Concept of the Business Model”: http://youtu.be/DxuS_rhCExI
For more information about the research we carry out into business models, visit the Big Innovation Center website: http://www.biginnovationcentre.com
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