What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it produces on an audience. A brand is an outcome: it is a person's intuition about a product, service or company. It’s in their heads and in their hearts. A brand is your reputation.

Listen to the entire conference on our podcast
https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity

Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc

Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, with the launch of the Macintosh, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe and Google build their brands.

/"Your brand is not what you say. It's what they say./"

http://www.martyneumeier.com/

Books by Marty Neumeier
The Brand Gap – https://amzn.to/2Q26Kh4
Zag – https://amzn.to/2M2dwly
The Designful Company – https://amzn.to/2r24ttz
Metaskills – https://amzn.to/2Z8GJAR
The 46 rules of genius – https://amzn.to/34vpHO8
The turnaround of the brand – https://amzn.to/35AJf4Y

Future accelerator
The detailed plan and step-by-step coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator

Future Pro
The professional creative community designed to grow your personal brand, business and network:
https://thefutur.com/pro

️ Other courses, templates and tools:
https://thefutur.com/shop

The podcast of the future:
https://thefutur.com/podcast

Recommended books, tools, music, resources, fonts and more:
https://thefutur.com/recommendations

Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur

Short Films Playlist:
https://www.youtube.com/@thefutur/shorts

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