“SWOT analysis” sounds intimidating – it’s not. In this video, we'll explore why SWOT analysis will be useful for your business now and in the future.
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Running a business is hard work. With so many different things grabbing your attention, it's easy to get caught up in the details to the detriment of the bigger picture.

The only way to ensure your business's long-term sustainability is to periodically step back and look at things from a broader perspective.

This is where the SWOT (strengths, weaknesses, opportunities and threats) analysis comes into play. Knowing how to perform a SWOT analysis will push you to examine the potential of your e-commerce business. You won't just look at how your business is performing today, you'll also be looking at how it will perform next week, next month, and even next year.

Here's what we're going to cover in this video:
00:00 Presentation
01:02 What is a SWOT analysis?
04:25 Highlights
05:11 Weaknesses
06:15 Opportunities
07:29 Threats
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