is the process of creating and promoting a unique brand image or identity that represents an individual's values, skills and personality. This involves shaping your public persona in a way that sets you apart from others and highlights your strengths and qualities that make you unique. This includes creating a consistent image across all professional channels such as social media, personal websites, business cards and resumes. By building a strong personal brand, individuals can establish themselves as experts in their industry, attract new opportunities, and improve their online and offline reputation.

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