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#1: Establish and Optimize Your Social Media Presence
Create social media accounts for your restaurant on the most relevant social media channels: Instagram, Facebook, Twitter and even experiment with TikTok. Optimize your presence by linking to your direct bookings and online ordering landing pages in the bio or About section of your profiles. Post high-quality photos regularly to keep your restaurant top of mind.
#2: Optimize your Google My Business listing
Research shows that 92% of diners use search engines to find restaurants. By making the most of your restaurant's Google My Business listing, you can encourage customers who are looking for restaurants like yours to make a reservation, join your waitlist, or place an order online. Add photos, menu links, and tags to your listing to make it easy for customers to discover and choose your restaurant over others.
#3: Implement a loyalty program to increase revenue
Implement a loyalty program that allows customers to earn points for dine-in and online orders and redeem points for free food, exclusive experiences and more.
#4: Upsell add-ons
Increase additional revenue by selling add-ons to restaurant and online orders. Train your staff to recommend drinks, appetizers, desserts and side dishes. In quick service restaurants, upselling might involve asking customers if they would like to upgrade from a small drink to a large drink. For delivery and takeout orders, configure your online ordering platform to suggest add-ons that complement items already in the cart.
Do you want to develop your restaurant with us? Click the link in our bio to request your free demo today!
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