Timothy Davis has led performance marketing for all of Shopify for the past 2.5 years and, as a consultant, has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite start and grow their marketing teams performance. In each of these cases, he made them so successful in terms of paid growth that they significantly increased spending and investment in these channels. In our conversation we cover:
• When and how to start investing in performance marketing
• Common Mistakes Businesses Make With Paid Ads
• How to build and structure a performance marketing team
• How to improve the performance of your creations
• Strategies to optimize workflows and team efficiency
• How AI will change performance marketing
• Much more

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Presented by:
• BuildBetter – AI for product teams: https://buildbetter.ai/lenny
• OneSchema: import CSV data 10x faster: https://oneschema.co/lenny
• Eppo: create reliable and impactful experiences: https://www.geteppo.com/

Find the transcription and references at: https://www.lennysnewsletter.com/p/performance-marketing-timothy-davis

Where to find Timothy Davis:
• LinkedIn: https://www.linkedin.com/in/timothypatrickdavis/

Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode we cover:
(00:00) Timothy’s journey
(02:31) Understanding performance marketing
(06:31) The importance of paid search
(08:39) Identify growth potential
(09:54) Case studies: Hairstory and Ipsy
(12:22) Experimenting with new platforms
(18:57) Choosing the right platforms
(20:23) LinkedIn for B2B Marketing
(27:56) When to start investing in paid growth
(33:33) Common Mistakes in Performance Marketing
(37:41) Working with agencies and consultants
(40:36) Hiring for performance marketing
(47:33) Measurements that matter
(54:43) Competitor Analysis and CPC Insights
(56:15) Custom Reports and Data Visualization
(56:38) Understanding impression and click sharing
(59:10) Real competition measures
(01:02:14) Attribution and incrementality
(01:08:52) Building a Performance Marketing Team
(01:10:53) Creative and advertising collaboration
(01:15:48) Workload management and hiring strategy
(01:20:52) Training and integration of new recruits
(01:24:41) Impact of ATT on performance marketing
(01:25:56) The power of creativity in advertisements
(01:29:47) Using AI in Performance Marketing
(01:37:16) Love at first sight

Production and marketing by https://penname.co/. For podcast sponsorship inquiries, email [email protected].

Lenny may be an investor in the companies mentioned.

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