Collaboration with other brands is no longer a new concept in the fashion industry and has been implemented with different possibilities. Recently, more and more luxury brands are leveraging cross-collaborations with streetwear or luxury brands, for example. For example, Gucci's collaboration with Balenciaga in 2021. This year, the brand collaborated with Adidas. But what is the secret to a successful collaboration?

#FashionCollaborations #LuxuryStrategy #Storytelling

Instagram fashion brief: https://www.instagram.com/_fashionbrief_/

MORE CASE STUDIES |
Does Gucci need a new twist? https://www.youtube.com/watch?v=pIKrNKUYKA0
Moncler Génie https://www.youtube.com/watch?v=y0aUgSGxW8c&t=492s

00:00 Episode introduction
00:36 Fashion collaboration: a constant trend
01:39 The meaning of collaborations
06:59 The kind of collaborations
08:55 The success factors of collaborations
12:04 Summary and conclusion

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