Rachel Hutchisson's talk is about why the end of corporate social responsibility is a GOOD THING. Why is it a good thing? Because it will be replaced by "human social responsibility."
Hutchisson explains why the term “corporate social responsibility” is so problematic, before offering his advice to companies of all sizes on how to identify and implement an effective program. The key? Listening to and empowering the company’s employees, and listening to its community. Hutchisson ends his talk with a call for leadership: keep HUMANS at the center.

Rachel Hutchisson is vice president of corporate citizenship and philanthropy at Blackbaud (NASDAQ: BLKB), responsible for global corporate social responsibility, and leads the company’s 3,200 associates in their efforts to serve and give professionally and personally. Rachel brings to the role a background in marketing, brand communications, corporate culture, and strategic relationships. She built Blackbaud’s CSR program from the ground up, drawing on her extensive experience working at the intersection of business and nonprofits. Rachel graduated Phi Beta Kappa from Dickinson College and holds a master’s degree in journalism from the University of Missouri. Rachel serves on the boards of the Giving Institute (Giving USA), the Giving Back Fund, AFP International, Learning to Give, and the Coastal Community Foundation.

This talk was given at a TEDx event using the TED conference format but organized independently by a local community. For more information, visit http://ted.com/tedx

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