The traditional education system is failing brand managers. That's the consensus after surveying more than 50 ABMs, brand managers, directors and VPs of marketing.

81% of brand directors and VPs of marketing said their ABMs and brand managers don't receive adequate training in school, and 61% of these ABMs and brand managers agree!

Many colleges and universities are not keeping up with the marketing landscape. They often don't include key brand management skills and deliverables in their curriculum.

Throughout my career, I've seen brand teams struggle to onboard new employees, and I finally decided to do something about it.

ATMs and brand managers shouldn't have to struggle during their first few years on the job. If you agree, visit gurulocity.com and learn how to get practical help for your team.

If you need help teaching your brand team best practices in strategy and planning, media and communications, or research and innovation, check out our management training and development programs brand :

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IN-DEPTH LIVE TRAINING WORKSHOPS
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https://gurulocity.com/brand-leadership-coaching/

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Kevin Namaky is CEO of Gurulocity Brand Management Institute, a consumer marketing education company that trains and advises notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson, Sephora and Gorilla Brands. . Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider, and the CMO Council. Previously, Kevin worked for 20 years in the corporate and agency world, building notable consumer brands.

To learn more, visit Gurulocity
https://gurulocity.com

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