What is a digital transformation strategy and how to develop it for your business? What is a customer-centric digital transformation and how does it contribute to the success of your digital business? Thomas Erl (bestselling author of "A Field Guide to Digital Transformation" and many other books) explains and simplifies the most important parts of a digital strategy that any business, in today's digital markets, must plan.

If you want to build a successful digital business, digital transformation is essential. You need a digital transformation strategy to establish a roadmap for transforming your organization so that it can take advantage of the latest digital technologies and practices. This allows you to be efficient, competitive and disruptive in digital markets.

What are we doing /“Transforming/”?
• We are adopting new digital business technology.
• We are improving how we automate business processes.
• We collect more data and use it for decision making.
• We are reorganizing how the business operates to be effective in a digital marketplace.
• We evolve our digital business as the market evolves over time.

Customer centricity is a key aspect of digital transformation that ties everything together. New technologies, automation and operations allow us to improve relationships with existing customers and attract new customers.

Data science technologies, such as artificial intelligence (AI), allow us to collect vast volumes of data on:
• our clients
• other companies and their customers
• our market and other markets that interest us

We use data science systems to analyze all of this data to generate intelligent data that provides us with in-depth insights, predictions, recommendations and forecasts.

Data intelligence is at the heart of digital transformation because it makes everything smarter:
• Our business decision-makers are smarter because they have access to data intelligence.
• Our data-driven automation systems are smarter because they are designed to use data intelligence.
• We can even use AI to make decisions autonomously, using data intelligence. These systems can then learn from past decisions to improve how they make future decisions.

We also keep our information up to date to maintain a customer-centric approach, while adapting to our changing customer base over time. Data intelligence keeps our digital business aligned with our business market and helps us navigate the future of our business.

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️ Digital Business Newsletter from Thomas Erl: https://www.linkedin.com/newsletters/6909573501767028736/

️Thomas Erl podcast series: https://open.spotify.com/show/1YYsRLCxJQHBgOTUSMQnJ7

️Books by Thomas Erl: https://www.informit.com/authors/bio/f8d115ad-20cc-4d42-ad99-7e349d34f90d
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️Consulting: https://transformative.digital
️Course: https://www.arcitura.com
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️Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaserl
️Contact Thomas: [email protected]

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