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00:00 Welcome
01:14 How digital marketing and e-commerce create value
09:33 The marketing funnel
2:50 p.m. Top of the funnel: awareness and consideration
7:22 p.m. Measuring success at the top of the funnel
24h20 Bottom of the funnel: conversion and loyalty
The program, created by Google employees on the ground, is designed to provide you with job-ready skills in less than 6 months to start or advance your career in digital marketing and e-commerce.
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Subscribe HERE: https://bit.ly/SubscribeGCC
#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce
Why get a Google Career Certificate?
No experience needed: Learn job-ready skills, with no college degree required.
Learn at your own pace: Take courses 100% online on your own terms.
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A Path to In-Demand Jobs: Connect with the best employers hiring now.
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