I can look at a landing page immediately and know it won't convert. On the other hand, I can also look at a landing page and know if it's going to convert exceptionally well. Today I'm going to share with you the anatomy of a high converting landing page.

RESOURCES AND LINKS:
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7 Valuable Landing Page Tips to DOUBLE Your Sales : https://youtu.be/K7LmWEPII7g

How to create a beautiful landing page that converts : https://youtu.be/HJUm-MwLJMg
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So, do you want to know the secret to a super high converting landing page? There is a formula and I am about to share it with you. And as long as you follow the formula step by step, you should get better results. But as soon as you don't follow the step-by-step formula, you will notice that your conversions will plummet and your landing pages will not perform well.

The first thing you need to do is clearly state your value proposition in a header.

A human's attention span is less than that of a goldfish. In other words, if you can't grab their attention in the headline, you're screwed.

8 out of 10 people will read your headline, but only two out of 10 will read the rest of the text on the page.

So, if you can create an amazing headline with your value proposition, you can entice people to read the rest of your page.

The second step you need in your landing page is a visual orientation.

Whether it's a photo of a head, a product, a video, some sort of visual focus that people can focus all their attention on.

You see, as soon as someone reads a headline and reads it, you need to grab their attention with a visual and you need to entice them to continue.

If you have just text and only text, and no visuals for people to look at, you'll find that conversions aren't as good.

The higher quality you produce, the better off you are.

The third thing you need is to describe the features and benefits.

But it's not just about features, you also need to focus more on the benefits. So the features are there because if you don't talk about the features, you're not going to get as many conversions.
But the benefits are key. People don't buy something because of its features, they buy because of its benefits.

Typically, employee benefits are the solution to their problem. This saves you time and money.

The fourth step is to present a single, targeted call to action.

A lot of people say, "Oh, I have a landing page. I'm going to put a call to action everywhere."
You could do that. And for some products, it works. But not for the most part.

The reason you want to have a single, focused call to action, and eventually after that call to action you can have others later, but when you have your headline, your visual direction, you're talking of your advantages, of your solutions, you answer the objections.
Once someone understands the whole story and understands why they should buy your product or service, then you have a call to action.

They are much more likely to convert.

The fifth thing you want to do is include testimonials and other visual evidence.
I love doing reviews, whether it's a service or a product. The reviews are incredible. One reason reviews are amazing is because people know the truth. How they feel, how they don't feel, whether it's good or bad.

And by including that, they can then get a better idea if it's a good fit for them or if it's not a good fit for them.

The sixth thing you need to do is give a guarantee.

Whether you do a free trial without a credit card, so the risk is low, or you offer a 30 or 60 day money back guarantee, these are awesome things.

You want people to feel comfortable. If they're not happy, you know you'll end up refunding them anyway.

The last step, integrate storytelling into your landing page. If you don't incorporate storytelling, you'll find that your conversions won't perform as well.
People love soap operas. Whether you like them personally or not, people do. That's why they're on TV 24/7.
But it has worked for many years, and it will continue to work, whatever channels are available, whatever updates to the algorithms.

00:00 – Presentation
00:53 Step 1 – Your value proposition in the header
02:00 Step 2 – Visual focus: headshot. Product photo. Video, etc.
02:28 Step 3 – Describe the features and benefits
03:22 Step 4 – Single, targeted call to action
04:48 Step 5 – Include testimonials and other visual evidence
05:10 Step 6 – Give a guarantee
05:43 Step 7 – Integrate the story into your landing page

If you need help growing your business, check out my advertising agency Neil Patel Digital https://npdigital.com/

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