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00:50 Tip #1: Keep your pipeline full of leads
01:59 Tip #2: Optimize warm introductions
03:10 Tip #3: Connect with decision-makers
04:01 Tip #4: Identify problems in your market
05:08 Tip #5: Listen more than you talk
06:24 Tip #6: Control your sales cycle
07:33 Tip #7: Keep your promises
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Business development is one of the most important activities you can undertake to grow your business exponentially.
The concept of leveraging other people's platforms and audiences to sell your products and services is truly mind-boggling.
1) Keep Your Business Development Pipeline Full of Leads
Whether you use cold email, LinkedIn, or cold calling, you always need to make sure your B2B sales pipeline is full of new opportunities. It’s easy for business deals to fail, which is why it’s important to have a multitude of options to work on them critically.
2) Take advantage of warm relationships
When it comes to lead generation, you can either do cold lead generation or warm lead generation. Warm lead generation involves asking someone in your network to introduce you to a sales prospect.
3) Connect with decision makers
In business development and B2B sales, you need to speak to key decision-makers who have the authority to make a purchasing decision.
4) Identify the difficulties in your market
The key to sales and business development is finding problems in your market that your product or service can solve. If your sales prospect has no problems, they have no reason to buy. Do your research to understand your ideal customer profile and find ways to provide value to them.
5) Listen more than you speak
As a lead-generating salesperson and business developer, it's important that you ask the right questions and listen more than you talk once you secure a sales appointment.
6) Control your sales cycle
In your sales process, you need to understand your sales cycle and make it clear to the prospect that they need to buy. It starts right from lead generation to deal closing.
7) Keep your promises more than expected
No transaction is complete without the realization of the product and service. Whatever promise you made to your B2B sales prospect, make sure you keep it and, if you can, exceed it to win more business and referrals.
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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the best in North America in just one year.
After gaining experience in the corporate and startup world, Patrick began sharing his knowledge with modern sales students around the world.
Since then, Patrick has trained over 70,000 students in 150 countries on topics including how to start a career in sales, business development, lead generation, cold emailing, LinkedIn, cold calling and sales skills.
Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
Contact Patrick Dang
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