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Launching a product or starting a business used to be an option reserved for those with means. But the internet has opened up new and creative ways to raise capital. Today, crowdfunding platforms are enabling millions of people around the world to bring their own ideas to life with the help of supportive networks.
Learn about the four main types of crowdfunding:
– Based on equity
– Debt based
– Reward based
– Donation based
(Keywords: Crowdfunding, Innovation)
California Management Review
Volume 58, Number 2 (Winter 2016)
For more information, to access the complete list of articles in this issue or to learn about purchasing options, please visit us online:
http://cmr.berkeley.edu
Video production: Jae Park
Music: Siena – Podington Bear
Icons: by Freepik from flaticons.com
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