The #1 Question to Answer When Writing a Strategic Plan – Brand Strategy

The #1 Question to Answer When Writing a Strategic Plan – Brand Strategy

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Gurulocity Brand Management Institute • Available on Youtube • Published 3 years ago
The #1 Question to Answer When Writing a Strategic Plan – Brand Strategy
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If you create a theoretical strategic plan, it won't be very useful. Instead, the primary goal of the strategic plan is to help guide business action to advance your business goals.

Here is the number one question to answer to help you write a solid strategic plan.

If you need help teaching your brand team best practices in strategy and planning, media and communications, or research and innovation, check out our management training and development programs brand :

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Kevin Namaky is CEO of Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults with notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider, and the CMO Council. Previously, Kevin worked for 20 years in the corporate and agency world, building notable consumer brands.

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