SWOT analysis is a common strategic model that you can use when presenting your strategic plan.

When preparing to present your strategic plan, try using a SWOT analysis to present your competitive or internal analysis to clearly illustrate your key points. Remember, a strong strategic plan presentation is all about how you set it up!

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Kevin Namaky is CEO of Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults with notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider, and the CMO Council. Previously, Kevin worked for 20 years in the corporate and agency world, building notable consumer brands.

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