Swiss web design is simple, even abstract. But it works. Many successful websites and businesses use this style. Why? It turns out that three principles underlie the seamless user experience of websites that use Swiss design, also known as the International Typographic Style.

In this video, I cover the history and psychology of Swiss web design, highlighting 3 principles related to layout, navigation, and culture. I then analyze websites to understand why this style works for users, designers, and developers. Crossing seas and lands, Swiss design has had a lasting impact on the world. Here's how.

Sources (videos)
https://www.youtube.com/watch?v=06WMy5jsjIg&t=154s
https://www.youtube.com/watch?v=TgEPXpoayK8&t=338s
https://www.youtube.com/watch?v=PdW63lP-yI8&t=389s

Source (articles)
https://www.sciencedirect.com/science/article/pii/S0020025521006629
https://www.pixeldarts.com/post/swiss-style-web-design-a-comprehensive-guide
https://www.bighuman.com/blog/guide-to-swiss-design-style
https://www.printmag.com/featured/swiss-style-principles-typefaces-designers/

Music
https://www.youtube.com/watch?v=_9Ba4iDlhws

You're busy, I got you
0:00 – So many questions
0:51 – What's the story?
1:55 – Point of view: baby shower
2:24 – Principle 1 – layout
3:31 – Principle 2 – nav
4:58 – Principle 3 – Culture
6:04 – Impact on users, designers and developers
8:29 – Examples of Swiss Style Websites
9:13 – Impact in real life

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