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What is Google Ad Manager 360?
Google Ad Manager 360 is the premium version of Google’s ad management platform, designed for large-scale publishers who need advanced tools to manage complex advertising operations. GAM 360 delivers enhanced control, efficiency, and revenue opportunities with features like audience segmentation and sophisticated video ad solutions.
Key differences between GAM Free and GAM 360
This video covers the key differences between the free version of Google Ad Manager and GAM 360, helping you make an informed decision about upgrading. Notable features of GAM 360 include:
Audience segmentation: Target ads based on user behavior and demographics for personalized ad experiences that drive engagement and revenue.
Advanced Video Solutions: Manage and optimize video ad placements with robust tools like ad rules and ad sequencing.
Data Transfer Reports: Configure a data warehouse for custom reporting and in-depth analysis beyond standard reports.
Improved ad unit management: Enjoy greater flexibility with ad units and special ad unit targeting for optimized performance.
Google Support: Access dedicated Google support to quickly resolve technical issues.
Upgrading from a paid account to GAM 360
We guide you through the process of transitioning from a paid account to GAM 360, starting with reaching specific impression thresholds and enabling billing. Building a direct relationship with Google is essential, and networking can help you find the right contacts.
Benefits of GAM 360
Upgrading to GAM 360 enhances your ad management capabilities with:
Increased revenue opportunities: Advanced targeting and optimization features can increase ad revenue and campaign performance.
Improved Ad Management Efficiency: Streamline ad management processes with comprehensive tools and features.
Beta Feature Access: Experience exclusive beta features for a competitive advantage.
Become an MCM Parent Publisher
Becoming a Multiple Customer Management (MCM) Parent Publisher is a milestone for many publishers. We’ll cover the requirements, including an interview with Google and performance benchmarks. Not all GAM 360 account holders automatically become MCM Resellers or Parent Publishers, so additional qualifications and a direct partnership with Google are required.
Cost Considerations
Consider the costs of GAM 360, which can range from $1,000 to $2,500. We’ll provide guidance on conducting a cost analysis to determine if the upgrade is financially viable for your business.
Tips for a Successful Upgrade
Ensure a smooth transition to GAM 360 with these tips:
Focus on video impressions: Prioritize video impressions to quickly reach billing thresholds.
Maintain a strong portfolio: Generate consistent revenue and traffic to strengthen your app.
Take advantage of Google Support: Use Google Support services to optimize ad management strategies.
Conclusion
By the end of this video, you’ll understand how Google Ad Manager 360 works and the steps you need to take to upgrade your account. Whether you’re looking to unlock new features, improve ad management efficiency, or explore becoming an MCM parent publisher, this guide gives you the knowledge and tools you need to succeed.
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