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It's crazy how much social media changes every year. I've seen platforms that get tons of engagement and then lose relevance in a short period of time, like Snapchat. And I've also seen platforms like TikTok explode in just a few years.
As a marketer, it's hard to keep up with all these changing algorithms and all these changing social networks that even come out as a clubhouse. But there are some trends that you might see slowly growing that will become the new normal.
Today I'm going to talk about some of these trends for 2022 so you can up your game and prepare for them in the months to come. So let’s move on to the trends for 2022.
Videos will become even shorter. Have you seen what we call shorts? People don't create short films because they want to, they create short films because these platforms know that people love watching short 30 second or one minute videos.
When you look at the success of TikTok videos, Instagram has come up with its own version of it. These are called coils. HubSpot found that 64% of marketers plan to leverage more short-form videos in 2022. One reason is that short-form videos are brief, engaging, digestible, and can be repurposed across many different social media channels like Instagram, TikTok, Facebook. , and even LinkedIn, depending on your content.
The next trend is that marketers and businesses will need to make their social advertising more sophisticated. Think about how many businesses launch on social media every year, simply by running ads.
Just so you have an idea, a study conducted by Hootsuite shows that more than half, or 51.4 of the 18,000 marketers surveyed, are applying to increase their social spending in 2022. This means that to stand out, you will need to To show creativity. and differentiate your brand from the rest of the competition.
Think about it this way. If you're interrupting people on social media, you'll need to give them a good reason to listen to your message. It's like attending a party and selling your product. While everyone wants to have fun, talk and interact with each other, you're trying to figure it out, it's difficult. With social ads, you'll need to get really creative if you want to stand out in 2022.
The next trend is that companies will stop improvising their social media strategy and start hiring more specialists. Many businesses have underestimated the role that social media can play in generating revenue. Most of them usually manage their social media by a committee without specific direction or strategy, or maybe it's not even a committee, but one or two people. Or even worse, they hire generalists to manage their social media marketing forum.
The problem is that people today have higher expectations when it comes to the social media profiles of the brands they interact with. They want to have meaningful interactions with these brands. They want to be responded to quickly and efficiently, and they almost always want to be able to call your business by phone, or at least message someone via chat or text.
Another trend is platform diversity and omnichannel. It is increasingly difficult to rely on a single social platform. Before, I was just on Facebook. Before, I was just on YouTube and Twitter. And then I had to add LinkedIn and TikTok. Heck, someone the other day said to me: Neil, we love your TikTok.
If you need help growing your business, check out my advertising agency Neil Patel Digital https://npdigital.com/
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