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Did you know that 81% of Americans use social media? Even more impressive, 65% of these users made a purchase directly from social media. Think you don't have to worry about your social presence? Think again.
Step 1 – Choose your platform
The most obvious choice is Facebook. In fact, almost 3/4 of social media sales come from Facebook! However, depending on your product and customer demographics, you may want to consider including other platforms in the mix:
Instagram
LinkedIn
Pinterest
Twitter
Bonus tip: Additionally, make sure you take the extra time to verify your profiles and connect your analytics platform to them. Finally, make sure you add each platform's retargeting or audience code to your website – you'll need it later.
Choose the platform that matches your audience and create your profile.
Step 2 – Ensure a consistent brand
You need to make sure your brand is consistent across all channels: your website and social media should all complement each other and your brand. Make sure your logo, cover photos, content, copy, voice, and ads are all reflected on each platform. You don't need to use the exact same images or content, but to build customer trust, your brand needs to be consistent.
Step 3 – Develop a Content Strategy and Schedule
Create a content publishing schedule and stick to it! Customers like consistency, so if they can get used to seeing your posts and content, you'll be able to lease that major notoriety so that when they're ready to buy, you'll be their first stop.
Remember, you won't get traffic and subscribers overnight. Just like an organic search strategy, it takes time and consistency to experience growth.
Step 4 – It’s commercial time!
Now is the time to launch your retargeting campaigns. Depending on your site traffic, the time it takes to build an audience list on each of your social media platforms will have an impact. If you connected the audience code we talked about in step 1, you're already one step ahead. Create ads and benefits directly focused on getting consumers back to your site to make a purchase. Remember, on average, only 97% of visitors convert on their first visit to your site. Don't miss out on additional sales because you let them go and they forget about you.
Step 5 – Stick to it
Remember, Facebook wasn't built in a day and neither will your social media empire. It takes time, patience, strategy and a lot of skills to succeed in business. But if you want a piece of the pie, you have to pick up a fork!
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