This video is part of the Google Digital Marketing & E-commerce Certificate. If you are curious about the latest trends in technology and business, a career in digital marketing and e-commerce is within your reach.

The program, created by Google employees in the field, is designed to provide you with professional skills in less than 6 months to start or advance your career in digital marketing and e-commerce.

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Why get a Google Career Certificate?
► No experience needed: Learn professional skills, no college degree required.
► Learn at your own pace: Take courses 100% online on your own terms.
► Stand out to employers: Make your resume competitive with a Google degree.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

00:00 Presentation
00:27 Welcome
02:21 Understanding Social Media Analytics
07:10 Metrics to track with social media analytics
12:52 Use social media data to drive your marketing strategy
16:56 Understanding Social Media Reports
22:46 Presenting a report on social media

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