It doesn’t matter what you call it: strategic plan, strategic plan, branding plan, branding strategy, business strategy, growth plan…. If you're planning the long-term future of your brand, there are only six questions you need to answer.

If you answer these six questions, your team will know exactly where to focus their time, money, and energy to make an impact on the brand.

If you need help teaching your brand team best practices in strategy and planning, media and communications, or research and innovation, check out our brand management training and development programs brand :

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Kevin Namaky is CEO of Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults with notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider, and the CMO Council. Previously, Kevin worked for 20 years in the corporate and agency world, building notable consumer brands.

To learn more, visit Gurulocity
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