Learn the difference between qualitative, quantitative, and mixed research methods, as well as how to choose the best research methodology for your dissertation, thesis, or research project. Emma will guide you step by step through qualitative, quantitative and mixed methods approaches, so that you can choose the research methodology suited to your research objectives.

Qualitative, quantitative or mixed research: overview

00:00 Presentation
01:40 Qualitative, quantitative and mixed methods research 101
03:15 Explanation and examples of qualitative research
04:16 Explanation and examples of quantitative research
05:10 Mixed methods explanation and examples
07:13 How to choose the right research methodology
08:24 Factor 1
11:43 a.m. Factor 2
13:29 Factor 3
4:39 p.m. Final thoughts

KEY RESOURCES

FREE TEMPLATE: Methodology Chapter – https://bit.ly/3O9BGLs
FREE WEBINAR: Basics of Research Methodology – https://bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp – https://bit.ly/3NOV2nM
1-ON-1 COACHING: Free consultation – https://bit.ly/3OmgoKR

ADDITIONAL RESOURCES

Philosophy and research paradigms – https://gradcoach.com/research-philosophy/
Qualitative or quantitative approaches – https://gradcoach.com/choose-research-methodology/
Research design options (qualitative and quantitative) – https://gradcoach.com/research-design/
Sampling Methods – https://gradcoach.com/sampling-methods/
Qualitative analysis methods – https://gradcoach.com/qualitative-data-analysis-methods/
Quantitative Analysis Methods – https://gradcoach.com/quantitative-data-analysis-methods/
Descriptive Statistics 101 – https://youtu.be/SplCk-t1BeA
Inferential Statistics 101 – https://www.youtube.com/watch?v=6E6pB5JFLgM
Saunder's Research Onion – https://gradcoach.com/saunders-research-onion/

To learn more about qualitative, quantitative, and mixed methods research, as well as research methodology and research design choices, visit the Grad Coach blog at https://gradcoach.com/blog/.

For individual and private coaching and support in your qualitative, quantitative or mixed research, consult our service offering at https://gradcoach.com/.

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