But customization is expensive.

It's really a balancing act between the cost of personalization and the cost of the personalized experience.

So this is a year where every dollar will be spent carefully.

In the war for customer experience and hard money.

What wins?

Let's find out.

Personalization has several levels.

But with composable technologies, it has never been easy to implement personalization in retail and e-commerce.

Additionally, while personalization can be just as relevant in B2B, it is in B2C where it is much more powerful.

Due to the unpredictability of the customer journey.

Due to the volume of users visiting your site.

You don't have their email or psychographic information yet.

You don't know what they will like to see.

You don't know if they will bounce right after they arrive.

This is where modern personalization technologies could prove powerful.

Powerful to provide cohort analysis.

Powerful because it is easier to implement without shaking the foundations of your architecture.

Powerful and without requiring expensive integrations.

Powerful because it can be composed with the existing technology stack.

The reason why personalization matters in 2023?

Dollars will be closely monitored.

You need data to convince your CFOs why they should spend on specific channels.

You must do more with less.

And you need to create a sticky effect with your users, so that they stay on your site.

Sticky effects without much about them.

No email address. No first name. And no country of origin. No annoying questions about how they taste either.

This is not possible without personalization technologies.

So personalize. Personalize. Personalize.

These will be the easiest dollars to spend on your marketing and technology stack.

Personalization is the #15 retail transformation trend of 2023.

Your opinion ? Comments below!
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