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Get a free offer for your Shopify store: https://bit.ly/freepriceopenstore
️ Download the model: https://bit.ly/ecom_metrics
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Excerpts: https://www.youtube.com/channel/UCbM6zM3al9jZSyoRyJWQL-Q
Related Getting Started Videos:
How to Reduce CAC and Improve Unit Economics with Rebates https://youtu.be/I0oU6cuIAt0
Increase retention by 49% with Mystery Subscription Boxes: https://youtu.be/F76-bj5fUZE
Playlist – Finance and Marketing for eComm: https://www.youtube.com/playlist?listPLdoBuNNnCmdVb9nppKtWV1J7-0hu8XHQz
CAC recovery period for companies subject to subscription: https://youtu.be/sPp0u3G2giU
We learn how to measure the most important performance indicators for e-commerce. These include things like unit economics, LTV:CAC ratio, contribution margins, and overall profit margins.
A healthy business is growing, has strong recurring revenue, profitable contribution margins to CAC, and generates cash flow. We are carrying out a case study to analyze the health of a Shopify store.
Sections:
0:13 Objectives for Evaluating eComm Performance
0:48 income statement analysis (sales, contribution margins, marketing, operating profits)
6:55 p.m. Economic breakdown of e-commerce units (per order)
9:26 sell your ecommerce business instantly with OpenStore https://bit.ly/freepriceopenstore
10:52 unit economics for top-selling products
12:48 p.m. how to calculate customer acquisition cost (CAC)
4:31 p.m. using customer cohorts to understand customer retention
20:54 Customer lifetime value and LTV: CAC ratio for eComm
By the end of this video, you will understand the most important KPIs for evaluating e-commerce businesses.
#ecommerceKPIs #uniteconomics #contributionmargin
*Disclaimer: This video is sponsored by OpenStore.
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