Good AI is ethical AI: the media industry's unique approach

In the rapidly evolving landscape of artificial intelligence, the media and entertainment industry faces unique ethical challenges. Renard Jenkins, President of SMPTE, highlighted the need to build AI tools that support creators while respecting ethical standards. In a recent session on AI ethics, Jenkins and others highlighted the need for transparency and cultural diversity within teams to mitigate the biases inherent in AI systems.

Yves Bergquist, Director of ETC AI and Neuroscience, explained the dual role of the media sector as a consumer and responsible manager of AI technology. Given the impact of AI on society as a whole, he said ethical considerations must be an integral part of discussions surrounding the use of the technology.

The importance of understanding data bias and advocating for clear methodologies has been highlighted by various experts. Additionally, Frederick Walls emphasized that implementing a robust framework, such as NIST's AI Risk Management Framework, can guide organizations in responsibly harnessing the potential of AI.

As the media industry grapples with these questions, how can we ensure that AI technologies are used ethically and effectively?

Learn how you can improve your video creation with Synthesia's AI video creation platform. Easily create professional-quality videos at www.TheBestAI.org/claim.

#Media #Ethics #Technology #AI

Ethical AI in the media: a must! by Steven's workspace

OUTLINE:

00:00:00 Ethical AI in the media: a must!

Please take the opportunity to connect and share this video with your friends and family if you find it useful.