This video is part of the Google Digital Marketing & E-commerce certificate. If you are curious about the latest technology and business trends, a career in digital marketing and e-commerce is within your reach.

The program, created by Google employees on the ground, is designed to provide you with job-ready skills in less than 6 months to start or advance your career in digital marketing and e-commerce.

Grab the certificate HERE: https://goo.gle/47SIQvp

Why get a Google Career Certificate?
► No experience needed: Learn job-ready skills, with no college degree required.
► Learn at your own pace: take courses 100% online on your own terms.
► Stand out to employers: make your CV competitive with a degree from Google.
► A path to in-demand jobs: Connect with the best employers hiring now.

Chapters:
00:00 Presentation
00:27 Welcome
2:07 Customer personas for your target audience
6:14 How to create a customer persona
12:51 Introduction to the marketing funnel and its advantages
4:28 p.m. Raising awareness: strategies for introducing customers to a brand
21:59 Consideration: Strategies to generate interest in your product or service
26:01 Conversion: Strategies to Increase Conversion Rate on a Website
32:57 Loyalty: Strategies to increase customer loyalty after a purchase

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