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IKEA is one of the most innovative companies of the 21st century! and what is most amazing about IKEA, although furniture is a very localized business, IKEA was the pioneer in transforming the furniture sector into a global success by pulling in a turnover of 45 billion dollars in 445 stores in 30 countries!

And what is more important to note is not the growth of the company but the fact that IKEA taught the whole world how to use the most powerful psychological tactics to increase sales exponentially! And today you are going to learn one of those strategies that sets IKEA apart from the competition and no matter what business you work in, no matter what field you are in, you can use these powerful psychological strategies to double your profits at no cost!!

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Study Material
The importance of democratic design from an IKEA design manager
https://www.youtube.com/watch?v=wwQlbhmGoq8&t=721s

Official IKEA note on democratic design
https://about.ikea.com/en/life-at-home/how-we-work/democratic-design

Books
Bad Behavior: The Creation of Behavioral Economics https://www.amazon.in/dp/0241951224/ref=cm_sw_r_apan_glt_fabc_S5N574FSP67PM3K4Z2RJ

Nudge: Improving decisions about health, wealth and happiness https://www.amazon.in/dp/0141040017/ref=cm_sw_r_apan_glt_fabc_dl_52B6M9XB34YTE512N7P7

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