How to turn design clients into strategy clients

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Amateurs impose a strategy on their clients.

Pros, guide them towards their own revelation.

If your customers come looking for a logo

Ask questions that will challenge their thinking, such as

– Which market segment do you want to target?
– Why are you better than your competitors?
– Or what is your positioning strategy?

Their lack of clarity will cause them to think about what they need.

So stop selling and start guiding

#shorts #freelancedesigner #branddesigner #brandstrategy

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