I'll show you how to market a book – and what will waste your time and money.

️ [SUBSCRIBE] More videos to come: https://www.youtube.com/c/davidgaughran?sub_confirmation1

[BLOG POST] If you prefer old-fashioned words, here's a blog post on the same topic but going into more detail about the specific changes I've made to my business this year with…everything going on (my favorite euphemism , isn't it now!): https://davidgaughran.com/how-to-sell-books-in-2020-pandemic-edition/

‍ [EMAIL BOOK] Ninja Newsletter by Tammi Labrecque is my #1 resource on email marketing:

‍ [EMAIL ARTICLE] Not convinced of the importance of email? Read this article on my site – Email Marketing: Your Secret Weapon: https://davidgaughran.com/email-marketing-secret-weapon-author-newsletter/

[EMAIL FREEBIE] Want a resource to walk you through the best way to set up your email list and capture emails? Sign up for my marketing newsletter to get a copy of my free NEXT guide. You'll also get to see my signup process, welcome sequence, and how I manage my list as a bonus. And the weekly newsletter! Everything is free: https://davidgaughran.com/newsletter

[DEAL SITES] Deal sites, reader sites, deal sites – whatever you call them yourself, you'll find my curated and up-to-date list of the best sites here on my website, broken down into useful categories: https https://davidgaughran.com/best-promo-sites-books/

[FREE COURSE] My free Starting From Zero course will show you how to build a complete marketing plan integrating all these promotions sites in a really effective way: https://davidgaughran.com/startingfromzero

[AMAZON ADS BOOK #1] The best resource available is undoubtedly “Amazon Ads Unleashed” by Robert Ryan: https://www.amazon.com/dp/B07ZXV4MVZ

[AMAZON ADS BOOK #2] I haven’t read this one yet, but it’s on my Kindle – “Amazon Ads For Authors” by Deb Potter https://www.amazon.com/dp/B07TVXQBMY

[AMAZON ADS FACEBOOK GROUP] Better than any expensive course on the subject, if you ask me, this free Facebook group with lots of wonderful tips on Amazon Ads: https://www.facebook.com/groups/393917614473395

[BUY ALSO] If you're curious about this topic, this article on my site is probably the best introduction – it also explains a little about how Amazon recommendations work: https://davidgaughran.com/also-boughts-amazon-recommendations – engine-algorithm/

[GRAPHICS BOOKBUB TUTORIAL] This video will show you how to create your own ads: https://www.youtube.com/watch?v=Flj_EPEcLCg

[BOOKBUB ADS CREATION GUIDE] This tutorial will guide you in creating your first ads: https://www.youtube.com/watch?v=uuxcduDFdt0

[BOOKBUB BOOK] My comprehensive, recently updated book on the subject – “BookBub Ads Expert” – costs just $4.99 and is available at all retailers: https://davidgaughran.com/books/bookbub-ads -expert/

[KINDLE ILLIMITED SECRETS] Here is the video I talked about above: https://www.youtube.com/watch?v=i8FGTOll3Q0

[FACEBOOK BLOG] My #1 resource for information on Facebook ads is Jon Loomer – just know that he's a general marketer, not a book specialist, and is more aimed at users advanced who will need to do a little…translating for his advice to work. for books: https://www.jonloomer.com/blog/

[FACEBOOK FOR BEGINNERS] A better resource for those just starting out is the free 12-part email series I created about Facebook Ads, which you get access to when you sign up for my newsletter: https: //davidgaughran.com/newsletter

[FREE FACEBOOK AD GRAPHICS] Another video tutorial showing you how to create your own Facebook graphics: https://www.youtube.com/watch?v=hipSU2Nv_u4

[CONTENT MARKETING POST] Here's your basic explanation: Content Marketing – What is it? https://davidgaughran.com/content-marketing-for-writers-authors-fiction-non-fiction/

[CONTENT MARKETING BOOK] My free book “Following” covers content marketing for authors in detail. You get it as a free bonus when you sign up for my newsletter: https://davidgaughran.com/newsletter

[AMAZON ALGORITHMS] My book is about the only resource I know of on this topic – “Amazon Decoded” – and you can pick it up for $4.99: https://davidgaughran.com/books/amazon-decoded/

[SALES RANK] For a taste of my approach to how Amazon works, watch this video on Sales Rank: https://www.youtube.com/watch?v=lsZSfV6jFRI

[AMAZON RECOMMENDATIONS] My recent livestream on how to get
Amazon does the selling for you! https://www.youtube.com/watch?v=ZhyFPTSc01w

[FREE COURSE!!!] My free Starting From Zero course is here: https://davidgaughran.com/startingfromzero

00:00 How to market a book
03:29 What's not working?
08:05 What works!!!
08:37 Email Marketing
10:37 a.m. Transaction sites
14:09 Amazon Announcements
18:33 BookBub Announcements
10:47 p.m. Facebook Ads
25:49 Content marketing
27:44 Amazon Algorithms
30:20 What will work specifically for you!
31:25 My free course for authors

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