PR agencies can cost between 1000-10000/month – which is not very realistic for most fashion startups. Here's how you can get started on your own…

Points to remember:
1. Sign up for BuzzSumo.
2. Have a targeted list building strategy.
3. Understand that /"No/" means /"Not now/".
4. Maintain your relationships.
5. Have a PR strategy and timeline.

For tips and exercises for building a fashion website, see:
Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/
Visit the Scaling Retail website for more marketing tips and other retail information: http://www.scalingretail.com/

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