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When I think about designing a menu – what it looks like on the page, what the colors are, the size, the paper, the information – I think I need to hire a designer. Because I know what I like when I watch it, but I have no idea how to find what would work. So, you may be someone who has great design skills and can at least start the idea.
Or, maybe you're like me and need to hire a designer to help you create exactly the right menu for your restaurant, for your concept. Some things to consider: size. You don't want the menu to be so big and designed that it becomes a pain in the neck. You don't want him to become the extra guest at the table. You don't want this to block my ability to see my friends around the table. And, on the other hand, you don't want it to be so small that people of a certain age can't read the characters. It must therefore be the right size.
It should be able to contain all the information you want, in a readable and comfortable way. Then there are a lot of branding decisions. Will you have your logo on this menu? What colors will be used in the menu? What type of physical format will it have? Will it be paper? A certain texture of the paper, or color of the paper? Will it be in a very luxurious leather folder? What will the physical menu look like and what impression will it create when the customer uses it? You also need to think about the menu layout. Will there be starters, main courses, snacks, sides, salads, pastas? What sections of information will there be? Would you like to put cocktails on the menu?
Will you want to put desserts on the menu or have a separate menu for desserts? So, what sections should your menu contain? And also, remember that your menu is a very powerful tool for marketing your restaurant. What information should be included? Should the address, phone number, and website be on the menu, so that when someone prints it online they have all that information with them? When designing menus, it's important to remember that your menu is your primary sales tool. It's what guests use to choose what to buy, so where their eye goes and what they see is vitally important.
It's also very important to remember that you want the lyrics, or words used to describe your menu items, to be appealing and contain just the right amount of information. You don't want to have so much information that their eyes glaze over while they're reading it. You don't want to have so little information that they're not sure they know what they're ordering. So writing the menu words, which a designer probably can't help you with, should be something you think about a lot. What will make people want to order the item, but also give them real confidence that they will get what they thought they were ordering?
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