Whether you sell in person, face-to-face, or online, the way to get customers to buy from you is to convince them to believe in your product and trust you to deliver it.

Paradoxically, a customer-centric returns policy is one of the most important signals online sellers can send to show customers they can trust you to provide them with a quality product or service. Make it known that you are willing to keep your promises and if you break your promises, give your customers the opportunity to return the items to you. In this short film, we explain how you can create a returns policy for your business in 5 simple steps!

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