Learn how to track purchases in Google Analytics 4 (GA4) using Google Tag Manager and a data layer, and editing the Google tag (gtag.js, formerly called "Global Site Tag"). You will learn how to capture data layer details and send them to your Google Analytics reports using a tag, variable, and trigger in Google Tag Manager.

REGULAR EXPRESSION FOR TRIGGER:
view_itemview_item_listselect_itemadd_to_cartremove_from_cartview_cartbegin_checkoutadd_payment_infoadd_shipping_infopurchase

GO TO A TOPIC:
00:00 Presentation
00:57 E-commerce data layer
02:53 Configure Google Tag Manager
06:37 Purchase event overview
09:13 Editing the Google tag
10:53 Conclusion

YOUR ADDITIONAL RESOURCES:
Data layer for Universal Analytics – https://youtu.be/2mNZQV7wFFo
GA4 Tutorial – https://youtu.be/Xzvn_kBmIRw
Google Tag Manager tutorial – https://youtu.be/_D5nd5SZ4s8
Shopify tutorial – https://youtu.be/dJmiFgOohOU
WooCommerce Tutorial – https://youtu.be/3t0NRuK4Du0
Squarespace tutorial – https://youtu.be/sHKb4GBqam4
Thinkific Tutorial – https://youtu.be/jAjPVfINqHc

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