Music marketing strategist Jesse Cannon dissects the changes in the music marketing landscape through 2024 and outlines the key strategies musicians should adopt to gain a meaningful fan base. It emphasizes the crucial role of algorithms in music discovery and highlights the importance of understanding one's genre and community. The video highlights the role of platforms like TikTok, Spotify and YouTube and explains the inner workings of their algorithms for better music promotion. The video also explains how engaging within your community can boost your growth and visibility. He highlights the importance of authenticity, consistency and innovative content to engage with fans.

Become a member and access cheat codes, artist profiles and my knowledge on the latest marketing techniques:
https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join

Chapters:
00:00 How musicians will go from 0 to 1,000,000 fans in 2024
01:52 Understanding the role of algorithms in music discovery
02:58 The strategy for building a fan base
03:47 The pitfalls of streaming music too often
04:06 The importance of quality over quantity in music
07:23 The role of Spotify in music discovery
10:52 The power of YouTube to build relationships with fans
4:04 p.m. The importance of community in promoting music
6:30 p.m. Leveraging TikTok for Music Promotion
21:07 Authenticity and storytelling in social media
24:14 Understanding cheat codes in your genre

To go further in this video:
► Who is Jesse Cannon? – https://youtu.be/qdR9YWUfgcw
► How to get your music noticed – https://www.youtube.com/watch?v=HHQLN5nuapc&list=PL0i-5Ujnd4VXrRdWJoqYgaAhwMY_HHa6s
► How to blow up on Spotify – https://www.youtube.com/watch?v=a6NPvNZzdm0&list=PL0i-5Ujnd4VVNkzak2WXJcRdrNm32_V04
► How to explode on YouTube https://www.youtube.com/watch?v=LiXfyLLwqS4&list=PL0i-5Ujnd4VVWCg92zBkDqE1UUAxRfbsc
► My video on finding community – https://www.youtube.com/watch?v=HHQLN5nuapc&list=PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7
► How to tell stories around your music – https://www.youtube.com/watch?v=qpEMwX0AG5I&list=PL0i-5Ujnd4VXw3t0LjFhWER4rx0UmWVgL
► Collaborations, features, remixes and split releases – https://youtu.be/DKGj6NNSjDE
► How to get the algorithm to connect with other artists https://youtu.be/tW4QkpNXGoc
► How to explode on TikTok in 2024 https://www.youtube.com/watch?v=omKZ-9HUHh4&list=PL0i-5Ujnd4VVTUEEcoX4uTqK4j1EnvhGs
► Cheat codes for different music genres https://youtu.be/MiuywJj5b1Y

‍ Become a member and get next-level fan base building techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
Book a call with Jesse (my YouTube viewers get a discounted rate): http://www.jessecannon.com/consulting
Subscribe to my other YouTube channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
Mix or master a song with me: http://foundsoundation.com/
My book on building a fan base https://amzn.to/3LYnbHV
My book on creating good music: https://amzn.to/3BmJSRu
Free tools: https://ko-fi.com/jessecannon
Learn more about me: http://www.jessecannon.com/
Instagram, Twitter, TikTok @JesseCannon
My Discord server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook group: https://www.facebook.com/groups/MusformationDIY/
Music Promotion Reddit: https://www.reddit.com/r/MusicPromoTips/

Video editing by: @parker.premiere on IG

In the dynamic world of music marketing, Jesse Cannon's insightful analysis of the 2024 landscape offers invaluable advice for musicians looking to expand their fan base. His approach highlights the growing influence of algorithms in music discovery, highlighting the need for artists to grasp the nuances of their genre and community. Cannon delves into the mechanics of popular platforms like TikTok, Spotify, and YouTube, providing an in-depth understanding of how their algorithms work to improve music promotion. It emphasizes the impact of community engagement in driving an artist's growth and visibility, emphasizing the importance of authenticity, consistency and innovative content to retain fans.

Key strategies Cannon outlines include understanding the role of algorithms in music discovery, the importance of building a strong fan base, and the pitfalls of releasing music too frequently. He advocates prioritizing quality over quantity, recognizing Spotify's crucial role in music discovery, and harnessing YouTube's potential to forge stronger relationships with fans. The importance of community engagement in music promotion is highlighted, as well as the effective use of TikTok for this purpose. Cannon also highlights the importance of authenticity and storytelling in social media, offering insight into understanding “cheat codes” within a given genre. This comprehensive overview provides musicians with the tools and knowledge needed to successfully navigate the changing landscape of music marketing in 2024.

#musicmarketing #musicpromotion

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