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Guide to Customer Service: How to Build It and Make It Work for Your Business

What is online customer service?
This is the process of responding to your customers' queries online. And there are different ways for a customer to contact you, such as email, phone, LiveChat, social media, SMS, video calls and many more. Think of online customer service as the connection you make with a consumer. The relationship is built by what you say and do through branding, marketing, sales and support.

So why is online customer service more important than ever?
Most of the world has moved away from, well, everything. So we all had to get used to a different lifestyle than before, and online customer service has also changed and become more important than ever.
Customer expectations were high, and they are, with 93% of customer service teams saying customer expectations are higher than ever.

What should you do at customer service?
You will need to create a strategy. Your customer service strategy is a detailed plan, including the channels and how you will speak to your customers. And part of that should be a clear idea of how you will talk to your customers and handle response rates, common questions and issues.

How to Build an Amazing Customer Service Strategy?
Having a constructed strategy makes things easier for your employees and your customers. People within your business will receive a guide to approaching your customers, and your customers will experience amazing service every time. But to prepare such a strategy, you need to do some things first. And the first thing I'm going to mention here may seem easy, but it's not.

Here are some tips to get started:
You need to know who your customers are
Have an FAQ page
Provide different communication channels
Take care to respond QUICKLY
Don't overpromise
Train your customer service team

Hopefully, you are now better prepared for what to add or change in your customer service strategy. Now you're ready to start improving your customer service! Create your strategy, absorb what you've learned, and comment below on other topics you'd like us to cover!

See you soon!

00:00 Presentation
00:33 What is online customer service?
01:56 Why is online customer service more important than ever?
03:31 What should you do at customer service?
04:14 You need to know who your customers are
04:48 Have an FAQ page
05:23 Providing various communication channels
06:04 Be sure to respond QUICKLY
07:31 Don't overpromise
08:10 Train your customer service team
09:17 What things should I avoid in customer service?
11:26 Online customer service trends
13:08 Exit

#customerservice #customerserviceadvice #customerservice
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