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In this Google Analytics 4 tutorial for beginners, I'll go through the most essential sections of GA4 just to get you familiar with the interface. I made this video specifically for non-data users, so you don't need any technical or prior knowledge.
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Work with me
GA4 course for e-commerce: https://clicksdontlie.com/ga4-for-ecom
Schedule a one-on-one call: https://clicksdontlie.com/analytics-1to1
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LINKS MENTIONED in this video:
Install GA4: https://youtu.be/0Muk7Fi8p08
Default channel grouping: https://youtu.be/FvtEn-4vvN0
Personalized event tracking: https://youtu.be/SgZET3DZGEw
Exploration report tutorial: https://youtu.be/RfYDc2RsNVw
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CONTENTS
(00:00) What to expect
(01:05) Home report
(01:43) Report Snapshots
(03:13) Real-time report
(03:29) Acquisition Reports
(05:10) Sessions vs. Users Explained
(06:32) Customize default reports
(08:31) Selecting and comparing dates
(10:44) KPI Checklist
(11:48) Landing Pages Report
(13:27) Report of pages and screens
(2:20 p.m.) Report of events
(15:09) Monetization Overview Report
(16:19) Online Shopping Report
(17:16) User purchase journey
(17:16) Search bar and information
(19:52) User Reports
(20:31) Library and saved reports
(21:15) Custom Exploration Reports
(23:57) Most useful reports in GA4
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