Set up GA4 in just 5 minutes using Analyzify! More details: https://youtu.be/0bt35Mfjalw

Brands and ecommerce professionals (not just Shopify!). Explore Google Analytics eCommerce reports. Explore top ecommerce reports in GA4. Track your product, campaign, and store performance in a variety of ways.

This is part of the Shopify GA4 crash course. This video is eligible for all e-commerce brands. In this video we will
– Discover the best e-commerce reports in Google Analytics 4,
– Understand how GA4 monetization reporting and e-commerce tracking works,
– Check performance reports at product, brand and category level,
– Analyze Google Ads & Facebook Ads campaigns via GA4,
– Filter (segment) GA4 reports by specific advertising campaign,
– View Tech & Geo reports and find issues in your e-commerce store.
– and many more…

00:00 – Introduction
01:57 – GA4 demo account
02:12 – GA4 dashboard
02:30 – Product and category performance
03:59 – Landing page
05:20 – Performance Max (announcements)
08:56 – Shopify GA4 Guide
09:21 – Acquisition (traffic sources)
11:10 a.m. – User – Geography
12:38 p.m. – GA4 / “Paid/” traffic segment
1:43 p.m. – Technology – Devices
3:20 p.m. – Explore – Custom GA4 reports
4:30 p.m. – Transactions by source
6:40 p.m. – User journey – Funnels
8:00 p.m. – Segments and audiences

This is part of the Shopify GA4 crash course.

Register for the next full Shopify GA4 course: https://analyzify.com/shopify-ga4-course

Check out our complete guide to Shopify GA4 integration:
https://analyzify.com/shopify-google-analytics/ga4

Shopify GA4 Crash Course Playlist: https://www.youtube.com/playlist?listPL92pEp_0XVLqJRwvoI-p9uIWUoX0LfyYO

Previous lessons:
Lesson 1: Start here! Introduction to Shopify GA4 Crash Course https://www.youtube.com/watch?vF4mKfiBi3zU
Lesson 2: Set up Google Analytics eCommerce tracking on Shopify https://youtu.be/GRCF88NBE_k
Lesson 3: Migrating from Universal Analytics to GA4 https://youtu.be/bn0RjFqCyTA
Lesson 4: Troubleshooting Shopify Google Analytics 4 Integration https://youtu.be/kN5AmVRSZTM
Lesson 5: GA4 Settings and Optimization for Shopify Merchants https://www.youtube.com/watch?v1NZs7YWPjgY
Lesson 6: GA4 eCommerce Reporting https://www.youtube.com/watch?v0VkirvAfkaI

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