Are you ready to make changes? Stop there and watch our video on change management principles to get it right.
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About this video:
Do you feel like your business needs changes? Nowadays, more than ever, organizations need to change their marketing and advertising strategies, launch new products and gain competitive advantages. In this video we will talk about the essence of change management, its methodologies and indicators.

What is change management? Change management is a set of practices implemented to prepare, train and support teams during changes and shifts in organizational processes.

We will review:
Lewin's change management model
The McKinsey 7-S model
Kotter's theory
Nudge theory
ADKAR
Bridge Transition Model

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