In just a few decades, collaborations have opened up a world of possibilities for the fashion world, with consumers now sensitive to the letter X which indicates the marriage of two brands. High-profile collaborations include Prada x Raf Simons and Gucci x Balenciaga, but younger brands are also getting in on the action, as we saw with La Draft Paris x Apnée. Commercial success is often a given, but the best mergers happen when the brands involved have a common vision. We take a closer look.

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