What you need to know about cross-border e-commerce to China in 2022

With travel restrictions in place and the growing sense of decoupling, cross-border e-commerce as a way to enter the Chinese market has perhaps never been more attractive to foreign brands than in 2022.

In the third video of the Doing Business in China 2022 guide, our expert Kai will explain what foreign brands need to know about cross-border e-commerce to China in 2022 and the pitfalls they need to be aware of when tapping into the Chinese market. market only via cross-border e-commerce.

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