Design and Presentation: How Critical is a Restaurant's Appearance to its Success?

Design and Presentation: How Critical is a Restaurant's Appearance to its Success?

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Design and Presentation: How Critical is a Restaurant's Appearance to its Success?
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A restaurant's presentation, whether it's the interior or the tableware, can have a huge impact on the diner's experience, but how critical is it to a business's success?

Following a roundtable discussion on the topic hosted by Restaurant magazine and Steelite International, BigHospitality met with three restaurateurs from three different sectors of the industry to get their thoughts on the topic.

Watch this video for interviews with Will Holland, chef-patron of fine dining restaurant La Bécasse in Ludlow, Malcolm John, owner of neighbourhood restaurant group Malcolm John Restaurants and Alex Scrimgeour, co-managing director of multi-site operator Côte.

For more on this discussion, check out the April 2012 issue of Restaurant magazine.

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