Today is another day of CRO unlocked. Today we're going to review CRO best practices. The key to CRO is iteration. You're not going to do a test and find out that you've doubled your conversions. It's very, very rare. It happens, but once in a blue moon. Typically, it's a lot of little things that add up and really help you optimize your conversion rate. The big secret is to do one test at a time and step by step in your funnel.

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So, for example, if you have a pricing page, you don't want to run two to three tests at a time on that specific pricing page. But you can run one test at a time, one on your pricing page, maybe one on your contact page, maybe one on your home page, and that's fine, assuming you have enough traffic.

This way you can get statistical significance fairly quickly. And ideally you want to start with very simple adjustments. And then from there, make more drastic changes if you can't continually get more wins, right? So once you stop getting benefits from simple things, that's when you want to make drastic changes. Key pages to optimize. Well, there are several, and I'll get to a few of them in a moment.

But when we think about key pages to optimize, I'm not just talking about SEO. And your sales process isn't as simple as getting traffic and then generating revenue. It's more like this where there's a lot of different points, from emails to ads to upsells, and the list goes on and on. But sales funnels and processes are complicated no matter what, whether you're in B2B or B2C.

So, if I were you, there are a lot of pages you could optimize, from your about page to your key product detail pages to your exit pages, to your main landing pages, to your marketing pages. conversion assets. There are a lot of pages.

And as you can see, I'm not just doing steps one, two, three, four, five. There isn't necessarily an order of which page is more important than the other, as every website is different. If you're getting 10x more traffic to your checkout page than your contact page, you probably want to start with your checkout page for optimization before your contact page.

When thinking about conversion optimization, keep in mind that the people who buy from you are human beings. Figure out what attracts them.

Now I want to touch on a pricing example, because pricing can really impact your revenue, even the simplest, smallest adjustments. So when thinking about your pricing, think about what is most appealing to people. And $9 is more attractive than $10.

There are also many conversion points within your sales process. And I talked about this a little bit earlier in the previous slides when I broke down this sales process and how there are emails and different trigger points. But a few of them to start with are your ads, your landing pages, your offers, your emails, your upsells, easy things that you can like when it comes to conversions.

When we think about people, their brains have different sides. Are they logical, more emotional, and you want to try to appeal to both sides, not just one. This way, you can maximize your conversions.

And another thing I like to do is leverage exit intent because people are leaving your website. The question is where are they going and how can you maximize your sales from that?

And when you run split tests with things like your output and buffer, you'll find that some variations have more conversions than others or fewer, but that's all about testing.

So how can you make your marketing work for you? Well, first of all, you don't need things to be this good. Your conversion rate doesn't have to be so amazing.

Think about the Terra example I gave in the previous lesson, where it's just lots of small adjustments over time, and that's how you win, that's how you build a great business . You will never be as good as you want to be. You will never be perfect, and that's okay. And you have to have the mentality that you can improve and be better, that's how you win. And keep trying to raise the bar again and again.

It's all about progressive optimization. Just one optimizable step in your sales process can have a huge impact on your revenue. And that's why we're going to help you throughout this course.

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